As some 85% sales decisions are intuitively made at the POS the marketing value of a shelf ready container is crucially important for moving consumer goods through retail. Corrugated packaging offers abundant box faces that allow placing product marketing communication effectively. In the case of "private label" goods the POS marketing exposure typically is their only contact to the consumer. Through the deployment of a CONPRINTA press and process the marketing and communication value on boxes is enhanced as prints and colors get more consistent. Achieving such marketing value with the usage of cost-reduced lightweight, post-consumer waste based liners and water-based inks and varnishes is CONPRINTA's answer to these growing demands.